Communications Consulting

I worked with the Alzheimer's Society of Canada in the Spring of 2021 to address their need to better communicate with different audiences. I helped create a communications process when creating new materials (from request to execution). As well, I created a two-part workshop where we explored the importance of identifying the audience during the discovery phase, as well as creating versions of materials based on audience persona. The workshop also included a take home section where participants tried to write an introduction to a new document and then the team discussed what worked and how they could improve.