My CV
Professional Experience
MARCH 2018 - PRESENT
WORLD VISION - CREATIVE DIRECTION, COPY
Ranked Google SEO pieces. Copy-led creative direction. Brand strategy. Content management and alignment. Associate creative director, copy.
One of the world's largest relief, development and advocacy organizations working to positively impact the world's most vulnerable girls and boys. Working with creative leaders to help raise awareness and funds - being the first choice to do good in the world.
2012 - PRESENT
OH MY MICHELLE - BRANDING AND COPYWRITING
Worked with Formica Group Sverige, So Worth Loving, Easy Park Group Sweden, and Plotagon AB in Public relations, creative and social strategy, writing.
Areas of expertise: mobile technology/applications, parking, mobility, entertainment, screenwriting, publishing, literature, interiors, design, construction, lifestyle.
Over 15 years of cross-cultural communications including social media, copywriting, PR and creative direction.
Took a small Atlanta-based company international and grew social following from 300 followers to 16,000.
2010-2012
THE THINK TANK - SR. INTERNATIONAL ACCOUNT MANAGER
Promoted twice in 2 years, managing a team of Account Executives and Interns. The Think Tank is a leading marketing, digital and PR agency, offering a complete range of award-winning marketing services, including brand development, strategic thinking, tactical marketing campaigns, digital communications, PR and design.
Clients such as AkzoNobel, Formica Group, Muraspec, Tarkett, Desso, Wilkhahn, K+N International, Sedus and SAS International, as well as interior fit-out contractors and Land Rover. Lead PR and creative campaigns across Europe. Managed over 11 countries and languages. Produced marketing videos in multiple languages for B2B clients working with designers at London Design Week and Musee des Arts in Paris.
2008 -2010
B2B MARKETING MANAGER
International B2B Marketing agency working with clients like SalesForce, B-wise, Google, HP and Oracle.
Lead and executed marketing campaigns within the information technology sector. These included projects for software companies in risk management, finance and e-commerce. I was responsible for the most successful campaign one risk management client ever had. Beginning one day after the 2008 market crash I set up a team to create leads in the UK, USA and Asia speaking to top CTO and CIOs across these markets.